Power of Music Streaming Services

Over the last decade many technology advancements have been created changing the way we listen and purchase music. In the past one would consume music through radio and the purchase of hard copy CD’s. In our current society people are traded the CD for the MP3. As record stores such as FYE began to close down streaming services begin to grow. Our culture of music is based through digital media. Streaming services such as Spotify, Pandora, Tidal and Apple have altered the way we consume music. In Jacob Kastrenakes article “Apple Music may not steal you from Spotify” he states that subscription services appear to be the future because it can reach out to most consumers. Kastrenakes states that Spotify and Apple give its consumers access to 30 millions songs and Tidal falls short to 25 million. A strategy that I noticed by these music streaming sites are doing is signing artist and exclusively streaming their music on their sites. For example in recent weeks of Kanye West exclusively release his Life of Pablo album under Tidal. In being co investor in Tidal he decided to decline the offer of releasing his album through Apple music. Since Kanye’s album release Tidal subscriptions have doubled in recent weeks. The future for these music-streaming services is to sign major artist and limit where there content can be streamed.