Digital Marketing and Public Relations

Marketing has changed from trying to make Ads visible to a large number of people to being able to knowing who your demographic is and being able to target them directly. You can’t google something without seeing an Ad about that exact product thanks to Google AdSense. Also, social media is such a great tool for brand promotion. We may not think of ourselves as a brand, but in many ways we are and social media sites like Linked In allow us to promote our brand to employers. We do not just use cell phones to make calls and send texts, and they serve as our primary source of information. This is key for marketers because by knowing this they can tailor their Ads for mobile consumption. Viral Marketing is very important because it just takes planting a “seed” and waiting for the news about your product or service to spread like wild fire.