A Mashup is when you combine two different media to create something new or different. Most Mashups are unique, take skill and take creativity. Mashups are posing a threat to copyright laws online because it is taking two different media, that were not intended to be together and using them without permission. Mashups are both, beneficial and detrimental to new media culture because it is fun for fans and can be useful; however, not always profitable or profitable enough to be sold as it is own a separate product.
The article “1+1+1+1 The New Math of Mashups,” by Sasha FrereJones, is about the use of mashup in music by well renowned mashup artists. An example of a popular mashup song is DJ Reset’s “Frontin on Debra.” Frontin on Debra is mixed with Pharrell Williams song “Frontin” and Beck’s song “Debra.” Both songs are in different genre of music; however, DJ Reset used the acapella vocals of becky and the instrumental of Frontin. In the business of music mashups are not always popular because it brings the profit margin lower. Any song that uses multiple samples “a mashup with that song means the label issuing the mashup has to convince all the publishers involved to take a reduction in royalty.”
The article “Grey Album Producer Danger Mouse Explains How He Did It,” by Corey Moss, is about how Danger Moss created the Grey Album. The Gray album is a mashup of Jayz’s Black Album and The Beatles’s White Album. To create the Gray Album, Moss measured the number of beats per minute in each song and sampled the instrumentals from the white albums. It took Moss a duration of two weeks, using a computer program called Acid Pro, to complete The Gray album.
The article “InfoEnclosure 2.0,” by Dmytri Kleiner & Brian Wyrick, is about the usage of Web 2.0. Web 2.0 is meant for the people that want to be the publisher and the user. “Instead of the traditional model of a content provider publishing their own content and the end user consuming it, the new model allows the company’s site to act as the centralised portal between the users who are both creators and consumers.” Web 2.0 is a mashup of professionals and amateurs.
