According to the article “5 Keys Viral Marketing Tactics Proven to Work “by Matthew Yeoman “if your video, idea, blog , tweet, post or email does not contain some aspect of a brand message it isn’t viral marketing” I enjoyed reading this article because of the well explanation of why and how things go viral. The example of how Kellogg’s UK messed up when their tweet went viral and actually send the wrong message. I totally agreed that if Kellogg’s would have explained the generous way they give back to vulnerable area across the world, people would not have taken offense to the tweet. The viral tactics were well explained, “Bring your marketing into the real world” I enjoy watching YouTube video of raw uncut footage. People desire to relate, sometime the big over the top corporate advertising are the one that people are not drawn to, but internet viral video’s like “Damn Daniel” people just gravitate to and just like that you have a viral sensation. I also like the “Reward your customers with your product” tactic, I love companies that gives back. I as a consumer I take into consideration of how much companies give back to their clients. It does not matter the size of the incentive the fact that something is given back is a big plus. Another tactic that as proven time after time is “Team up with unlikely partners” Pepsi did this in the late 1980’s by collaborating with a huge Pop Star like Michael Jackson. Today big companies like T-mobile and Samsung to name a few has collaborated with rapper like Lil Wayne and Drake to partnership.
“How Internet Marketing Will Affect various industries in 2015” by John Rampton makes mention to the big importance of social media to marketing. “Social Media is one of the best ways to make your brand seem real and accessible” Today with the help of social media people have accessible to celebrities, companies and organization. The public likes the idea of having fast easy access to any and everything.
