“Apple to Pay $3 Billion to Buy Beats” Apple made smart investments on teaming up and buying Beats electronics and music. Even-though beats headphones may be over priced they are number 1 when it comes to selling headphones, but the quality if Beats are not the best, they’re good but just not the price they are sold for. However, both Beats and Apple have one thing in common a great marketing plan, they market their products so well, they create a lifestyle for their products; and this is why it is so easy for them to partner up because both companies have an understanding of culture. Not only were Apple smart by acquiring the electronics but also the music streaming of Beats, which they allow people to create a playlist and suggest what people want to hear creating some human connection through a streaming service, which Apple is lacking in as of now (streaming), I know that the two companies will eventually join the two business electronic and service very soon in other to eliminate competitors.
“Music Streaming Demands New Wave of Licensing Rules” This article covered how artist wanted more control over there in music streaming. Tidal is a new music streaming company that gives artist the opportunity to have not only more control but shares for their music. Which I can understand and agree on, music artist would end up just like authors who don’t get the full credentials for there work. This is why Jay-z partnered up and became the face of Tidal, he along with other artist feel like they should have control of how music should be streamed for the audience, and also to get paid rightfully so, for years streaming companies had been giving music little to nothing for there work. Streaming services were finding loop-wholes for every act that were trying to permit the artist to get their fair share, and I can see myself in the long run supporting the Tidal service for now I don’t indulge in the streaming services I rather to get the album or songs I like.
“Apple Music May Not Steal You from Spotify, But It Can Still Win the Streaming Battle” from reading this article the author already came up with the solution for apple, which is they have to find a way to stand out from all other streaming services, Spotify is top notch because it was one of the main streaming service before Apple decided to create one, I feel once Apple and Beats company join ideas they will bring a whole new streaming experience to us.
