Victor Martinez
Professor Bruckercohen
Intro to Media and Digital Culture
5/5/16
Sports Daily Newspaper
Sports have taken a significant portion of the general public’s way of life. Some people participate in sports directly either as their career, part time job or leisure. Many other participate in them either directly or indirectly for many different reasons. For whatever reason, these people always need a reliable platform where they get information exhaustively about their fields of sports especially their teams (Andersson and Mattsson 85-106). With the printed version of the Sports Daily, daily news about the trending issues in sports is updated. However, with printed version, it may be difficult to reach a potentially large population around the world. Consequently, if it were possible to reach a large number of people, it would be extremely expensive. Digitalizing the Sports Daily Newspaper is the absolute next big thing. It will solve many problems associated with using printed version of Sports Daily while opening up many great opportunities and prospects for reaching the large global markets.
Sports Daily Newspapers intends to bring a new revolution in the industry. It will capture all sporting activities ranging from football to athletes and even skiing. No stone will be left unrolled. It will detail not only what is going on in the world but it will also detail the lifestyles of all famous sportsmen, their life activities, and their families. It will bring in a new sensation in the sports world revolutionizing everything. For quite a long time, some sports like skiing, skating, racing and even skydiving have been sidelined by many sports newspapers but Sports Daily will ensure that all are incorporated as long as they qualify to be termed as sporting activities. The digitalized version will be highly customized into a user-friendly interface and it will ensure that the sports news is updated as soon as the feed is received while the print version will be updated on a daily basis.
Digital media opens up a large market for the Sports Daily Newspaper since the internet is open for the world to view. People from the far distance across the world can be able to access the Sports Daily page just by a few clicks on their computers and phones. Content that can be posted on the page is unlimited, unlike the printed versions. News on sports can be posted not only in writing and pictures but in a form of animations, audio and video. The best thing about the digitalized Sports Daily is that information that was posted a long time ago could be easily retrieved, unlike the printed version. To retrieve from the printed version, one has to keep records of a list of daily newspapers. Even with the whole list of records, it would still be difficult to retrieve a specific kind of information from a whole bunch of newspapers in the archives, not to mention how difficult it would be for all people to do this kind of process. Digital media has many aspects of technology that enables people to search for very specific information on specific subjects online.
The basic idea of this whole project is to bring the printed version of the Sports Daily Newspaper digitalized. The content and context of the Sports Daily Newspaper online will be the same as the printed version. However, the digitalized version is an advancement of the printed one. More sports news especially the trending ones will be posted and available for use by the whole sports audience around the world. Since the page would be online, more products and services that are associated with online pages will be offered.
A web page created for the online newspaper would serve as a platform to post sports news and other products and services, and the audience to view the posted information for their use. As usual, some of the news posted on the web page is related to some previous news or information posted on the website by the company. Using the available technology, some words can be hyperlinked to the pages of the previous or related news. With the website expected to form a large audience or consumers, other products and services to other website pages can be offered in terms of advertisement, just like the printed version of the newspaper.
Sports Daily Newspaper will major on posting sports news and other news that directly affects the sports world. Additionally, analysis of sports events including the predictions will be available. The news and information provided by the web page shall be general in terms of the audience, able to be used by all sports audience. However, the website shall provide very detailed information in terms of content. Sports include men and women football, rugby, tennis, volleyball, basketball, baseball, cricket, skate and snowboarding, cycling, boxing, gymnastics, athletics, swimming, and diving, among others. In many countries, the searching trends of many people are often about sports or sports-related activities. With this wide range of sports as products, the web page is expected to draw a huge fan base or audience. The majority of the population who use sports news or information are usually people below the age of 35. The majority of this age-grouped population is usually familiar with the use of computers and the internet.
With every passing minute, famous sports events take place across the world. The web page products including the live streaming of scores and live streaming commentaries of the major sports events in the world will be provided. Analysis of matches, teams, and players involved in the major events on sports with huge following around the world will be provided, few days before the begin of the events. News on the comments and reactions by major players in the events like coaches, players and famous pundits on relevant events shall be presented.
The main audiences for the Sports Daily Newspaper online are the supporters and followers of the sports events covered by the newspaper. Our new world of sports will, to a large extent associated with betting practices among the supporters and on betting sites. Sports news and analysis are usually in high demand because of the ever increasing number of people gambling on major sports events. With the potentially large number of users of Sports Daily Newspaper, a proportionally large number of companies featuring sports-related products shall be targeted especially for advertisements. For example, companies featuring on selling sports merchandise like sports shirts, shoes, among others. Such companies include Nike Company, Adidas Company, among others. Betting Companies have grown in numbers and some have become larger. With high competition for gamblers in the world, the companies always target sports – web page for advertisements.
With many already established sports web pages on the internet, it is expected that it would be difficult to establish our brand and online web page in the online market. However, with the following strategies in place, the consumers or online users of online sports products and services shall be glued to our page. First, the already established audience for the printed sports Daily Newspaper shall be targeted. It will be easy for the users to learn about the digitalized version of the newspaper through the printed ones. More advertisements through other digital Medias would effectively amass larger audience to our site.
The revenue will mainly come from advertisers seeking to market their commodities. With increased numbers of viewers and readers over time, the newspaper will be able to pick very fast within a short time thus attracting many agents who would wish to have their advertisements on the newspaper. Since the newspaper will have less competition since many sports newspaper major in very few sports events while we shall be majoring in many sports events, it shall, therefore, attract more avid readers. This will in turn result into high demand for ad space in both the online and print version. In this way, the newspaper will bring in more revenue (Willis). This revenue can then be used to pay workers like chief editors and people to collect and compile the news together with other experts who will be in charge of automation of publication and more so ensure that the online version feed is always up to date. The money earned will be enough to meet the production cost of the print version. The online version will only be costly when designing it but afterwards, it will be cheap since it will only require maintenance cost and nothing else.
The newspaper prosperity and future advancement will be determined by the number of readers during the first six months. I am very optimistic that due to the content that will be published the newspaper will have a brighter future of advancement. Given that there are many sportsmen and sports fans, there digitalized newspaper will succeed (Willis). In some countries, sports events are the top searched on the internet so more revenue is likely to be collected from the online version.
References
Andersson, Per and Lars-Gunnar Mattsson. “Service Innovations Enabled By The “Internet Of Things”. IMP Journal 9.1 (2015): 85-106. Web.
Bone, Allison. Revenue Fluctuations For Newspaper Publishers. Ottawa: Statistics Canada, Service Industries Division, 2007. Print.
Johnson, Laura S. “The Newspaper As An Agent Of Transfer”. The Clearing House: A Journal of Educational Strategies, Issues, and Ideas 47.5 (1973): 292-295. Web.
Rucker, Frank W and Herbert Lee Williams. Newspaper Organization And Management. Ames: Iowa State University Press, 1974. Print.
Waluszewski, Alexandra and Ivan Snehota. “Editorial”. IMP Journal 9.1 (2015): n. pag. Web.
Willis, Jim. Surviving In The Newspaper Business. New York: Praeger, 1988. Print.
