“The future of TV Isn’t Apps. We Need All Our Channels in one Place” is the caption Gary Myer gave to his article. When I read this article, it sounded to me Gary Myer seems getting worried and complaining about how completely TV has changed. According Gary, “Since the launch of Apple TV in 2006, companies have introduced a string of over-the –top (OTT) streaming internet video devices such as Roku, Chromecast, PlayStation, Xbox, etc.” he further talked about Amazon Fire TV “breathlessly reviewed as the potential holy grail of set-top boxes” and considered it being very wrong.
I stand to be corrected, I think the world is changing day in and out. People are tired of being exposed to one particular digital medium. Gone are the days where cables or traditional channels were the order of the day. Almost every home had cable. I think the new digital media has revamp the entertainment not forgetting the swift nature of how information is also being shared over the internet. I understand this new technique have been affecting other areas but in all, it has also given consumers the power to choose whatever they like and what they do not like. We are in a world of competition. Thomas Friedman once said, “The world is flat”. This has given a fair opportunity for competition. This is the issue of “survival of the fitters”.
The Second reading captioned “The Future of TV Is Here. Can Cable Survive?” by Greg Satell also outlined the economic aspect of our world today. As mentioned earlier, competition results cost effective. A lot of people today are running from the traditional television systems like cable to App TV’s all because it is less expensive. A lot of people are now conscious about how they spend. This has also given a lot of an advantages to television app companies over the others. There are less expensive TV apps that don’t just allow consumers select their favorites but also gets the cheapest monthly bills as compared to cable.
